You're in a forecast meeting. Pipeline looks solid. Deals are moving. Then someone asks:
"What's our MRR right now?"
Silence.
Someone says "let me check." Another opens a spreadsheet. A third adds, "it depends how we calculate it."
If you're a Sales Director at a SaaS or tech company running HubSpot Professional, this probably feels uncomfortably familiar.
HubSpot isn't the problem - visibility is
Let's be clear: HubSpot is a solid CRM. For pipeline management, activity tracking, and forecasting, it does its job well.
But once your business runs on subscriptions, retainers, licenses, or recurring services, things get blurry fast. MRR lives partly in HubSpot, partly outside it. Renewals get tracked manually. Forecasts rely on assumptions instead of data. And churn? You only see it after the damage is done.
Nobody planned it this way. It just happened.
How teams end up here (without noticing)
Most teams start simple. Close a recurring deal, mark it closed-won, move on.
Then months pass. Someone renews. Someone churns. Someone forgets to update the record. Over time, recurring revenue becomes something you recalculate - not something you see.
That's stressful. Especially when leadership expects confident answers.
The shift that changes everything
Here's the thing: this isn't a people problem. It's a data structure problem.
Instead of asking "How do we keep fixing this with spreadsheets?" - the better question is: "What if recurring revenue had its own clear structure inside HubSpot?"
That's the thinking behind Buldok's Recurring Revenue Tracker for HubSpot Professional.
No new tools. No heavy Enterprise upgrade. Just a clean way to turn closed-won recurring deals into a proper revenue timeline - inside the CRM you're already using.
What changes when MRR becomes visible
Once recurring revenue is structured properly, teams usually notice a few things fast:
- MRR trends finally make sense month to month
- Forecasts feel calmer and more realistic
- Renewals stop being surprises - you see them coming
- Sales and leadership speak the same language about revenue
Sales keeps selling the same way. The system simply starts telling the truth.
Is this you?
This clicks fastest for teams that sell SaaS subscriptions or recurring services, invoice quarterly or annually, use HubSpot Professional, and want clarity before scaling further.
If you're reading this and thinking "yep, this is us" - we should talk.
We can show you how your MRR could look inside HubSpot, how renewals become visible, and how forecasting changes when the data is clean.
Buldok helps B2B companies turn HubSpot into a growth system that actually works. No fluff, no overhaul - just clarity where it matters.
