Insights

For 15 years, HubSpot’s annual INBOUND event was closely associated with inbound marketing, customer acquisition, and the methodology HubSpot helped popularise. In 2026, HubSpot changed the name from INBOUND to UNBOUND. This change is more than a rebrand; it’s a strategic rename that shows the new direction HubSpot is moving towards - marketing, sales, revenue, and customer service all in one platform. HubSpot says INBOUND was created around a specific marketing methodology, but the way companies grow has expanded well beyond marketing alone. Modern growth now involves marketing, sales,...