Blog

Connecting your domain to HubSpot sounds like a basic setup task. And technically, it is. But this is also one of those “small” steps that quietly affects everything that comes after it. Email deliverability. Brand trust. Tracking accuracy. Landing page performance. And how professional your marketing looks. Most teams treat domain connection as a checklist item. They follow a help article, copy a few DNS records, see a green checkmark, and move on. That’s where problems start later. In this guide, we’ll walk through how to connect your domain to HubSpot properly, step by step, with context for why each step matters, so that you don’t have to revisit this six months from now. What “Connecting a Domain to HubSpot” Actually Means Before getting into steps, it’s important to understand what HubSpot actually means by “connecting a domain.” In HubSpot, domains are connected for specific purposes, not as a single global setting. Most teams end up connecting more than one domain, each serving a different role. The two most common types are: Email sending domains are used to authenticate marketing emails Website or content domains, used for landing pages, blogs, and hosted pages These are configured separately, use different DNS records, and solve different problems. Treating them as one combined task is a common source of confusion. Why This Setup Deserves More Attention Than It Gets Domain connection is often treated as a technical checkbox. That mindset creates avoidable issues later. Here’s what this setup actually influences: Email deliverability Inbox providers look for clear authentication signals. Without them, even legitimate emails can be filtered or deprioritised. Trust and brand perception Branded domains signal legitimacy. Generic URLs or misconfigured links quietly reduce confidence. Tracking accuracy Domains affect how HubSpot tracks sessions, clicks, and conversions. Poor setup can fragment data across multiple URLs. Future flexibility Fixing domain issues...