Blog for the B2B professionals

Customers drive revenue, but satisfied customers are a constant source of long-term profitability. And to keep them composed, businesses eventually turn to a Customer Relationship Management (CRM) system.

Overview

Marketing attribution means a way of figuring out which marketing efforts (ads, social media, emails) led to a customer taking the desired action.

You spend hours building case studies that show the results, glowing client testimonials, and clear ROI. And with all these efforts, you even get readers for your success stories, but what's next after they finish reading one? In most cases, the visitor closes the tab and navigates away, even if they were impressed.

Struggling to keep your leads engaged after that first form fill? Not anymore. This blog shows you how to build a 10-email nurture series in minutes using HubSpot + Jasper AI.

It’s easy to place a HubSpot form on a landing page and call it a lead-gen strategy. But if your conversions are low or your contacts are unqualified, the problem isn’t traffic, it’s the user experience (UX). Here, your forms are working, but not in your favour.

Inbound marketing tends to be more effective than its outbound counterpart, and here's why:

People love it when businesses provide personalized solutions specifically for them. Even a personalized message or notification makes them feel like they are an essential part of that particular business.