Blog for the B2B professionals

It’s easy to place a HubSpot form on a landing page and call it a lead-gen strategy. But if your conversions are low or your contacts are unqualified, the problem isn’t traffic, it’s the user experience (UX). Here, your forms are working, but not in your favour.

People love it when businesses provide personalized solutions specifically for them. Even a personalized message or notification makes them feel like they are an essential part of that particular business.