Overview

Struggling to keep your leads engaged after that first form fill? Not anymore. This blog shows you how to build a 10-email nurture series in minutes using HubSpot + Jasper AI.

Marketing teams often waste hours crafting nurture emails, only to watch engagement dip and conversions stall. But what if you could build a complete, personalised 10-email journey in just minutes?

It’s possible by using Jasper AI for content generation and HubSpot for intelligent email automation, easily turning cold leads into warm opportunities. If you’re looking to improve your lead nurturing through emails and without burning hours, keep on reading the guide.

Why Email Nurturing is Still Important?

In the instant messaging realm, email is still a reliable tool for developing relationships with customers over time, especially in enterprise-level marketing.

When your prospect fills out a form, signs up for a newsletter, or downloads a guide, they’re showing intent. But intent is only one part of conversion, and it needs to be followed up with a further step to convert prospects into customers.

That’s where email nurturing is used. With a well-structured email nurture series, you can stay at the top of mind of your prospects by providing timely, engaging, and relevant content that educates them to take further actions.

With a thoughtful nurture strategy, you can:

• Deliver targeted content based on where a lead is in the funnel
• Reinforce your unique value proposition over time
• Address objections before they arise
• Stay relevant without being pushy

But the real challenge lies in building the whole email series manually.

The Challenges of Building the Nurture Series Manually

For building an email nurture sequence from scratch, you need to follow a whole list of steps, from strategic content creation for all emails to endless hours spent on setting it up in your email platform. Here’s where the teams typically slow down:

• Manual content creation for each email in the nurture series
• Maintaining consistent messaging and tone in all emails
• Testing different emails with different subject lines and angles cuts down the iteration speed
• Even after the writing is done, building automation logic in your CRM takes a lot of time and patience.

As a result, many teams delay nurture campaigns or send a generic email to the whole group. That’s precisely where tools like Jasper AI and HubSpot automation become perfect solutions.

The Solution: HubSpot + Jasper AI

Yes, you can cut the email writing time in half and still produce email series that sound strategic, human, and on-brand. All it takes is pairing Jasper AI’s content generation features with HubSpot’s advanced email automation tools.

- Jasper AI

It solves the challenge of manual content writing for an email nurture series. You can easily create and edit content for different types of emails, such as a warm welcome, a product explainer, a gentle re-engagement, etc. Just send your exact requirements, persona, and desired outcome, and it handles the rest.

- Hubspot

And HubSpot will handle the email delivery, segmentation, and timing. You can set up email workflow automation to trigger emails based on behaviour, personalise content using smart tokens, and set delays and branching to guide leads based on their actions.

This combination gives you speed and ideation using AI powers and structure and scalability using automation. Together, they remove the two biggest hurdles of effective email nurturing, i.e., time and consistency.

Now let’s see how to create a 10-email nurture series in minutes with Jasper AI and HubSpot.

Create a 10-Email Nurture Series in Minutes - Step-By-Step

When both tools are working together, building a complete 10-email nurture sequence won’t take weeks to complete. Here are simple steps to build and launch a nurture email series in the minimum time:

1. Define your Goal and Target Audience Personas

Start by identifying the business goal behind triggering these nurture emails. Whether it is booking a demo, onboarding users, educating your lead, or any other goal, the end goal must be clear. Then, define your key personas, including their pain points, priorities, and the stage of the funnel they’re in.

2. Set Up HubSpot Workflow Triggers and Segments

Use HubSpot to segment your audience based on behaviours (e.g., form fills, content downloads) or lifecycle stages. Also, create enrollment criteria so the right leads enter the sequence automatically.

3. Use Jasper AI to Generate Emails by Persona and Tone

In Jasper, prompt the AI with your persona profile, goal, and brand voice. Generate each email with a specific purpose, such as to educate, build trust, showcase social proof, introduce your offer, and so on. Ensure the tone and CTA align with the buyer journey.

4. Personalise with Smart Tokens and Dynamic Content

Once your email copy is drafted, use HubSpot’s smart tokens to insert first names, company names, or specific product interests. You can also create dynamic content blocks based on segments or lifecycle stages of your target audience.

5. Push the Emails into HubSpot Sequences or Workflows

Load the emails into HubSpot, spacing them appropriately across days or weeks depending on your campaign goals. Plus, you can define delays, conditions, and branching logic if needed.

6. A/B Test Emails, Their Sections, and Sent Times

At the end, you can use HubSpot’s A/B testing tools to experiment with subject lines, CTA copy, or delivery timing to optimise every email’s performance.

7. Use Jasper AI to assist you with Subject Lines & Snippets

With Jasper AI, you can go beyond full emails and leverage it to help you generate compelling subject lines, preheader text, and even short CTAs to test across the series.

8: Analyse Performance with HubSpot Reports

After your nurture series is live, you should track what’s performing well and what needs improvement. For that, you can use HubSpot’s reporting tools and make it easy to measure each email's performance across the whole sequence.

What to Include in Each Email of Your Nurture Series

An email nurture series generally means a story that you want your prospects to engage with and have successful conversions. Each email should serve a particular purpose, provide value, and propel the reader one step further. 

Here’s what you can include in your email series to drive more conversions:

1: Welcome & Set Expectations

Once the prospect fills out a form or subscribes to your newsletter, begin the email nurture series by sending them a welcome email. Thank them for joining your list or downloading a resource, and let them know about your brand, what kind of content they will receive, and how often.

2: Identify the Core Problem

In the second email, discuss their common pain point, show empathy, and offer a solution that your brand offers.

3: Educate with a Useful Resource

Share a helpful blog post, guide, or video that educates your audience. This builds credibility and authority and positions your brand as the go-to expert for solutions prospects are looking for.

4: Share a Real-world Case Study or Testimonial

Show them your value with real testimonials. This will help them understand how your product or service solves real-world problems.

5: Address a Common Objection

Think of a typical objection that prospects may raise, like price, complexity, risk, etc., and tackle it with helpful content or a reassuring message.

6: Offer a Tool, Checklist, or Free Asset

Sending a tool, a checklist, or a free asset always keeps your brand at the top of their minds.

7: Deep Dive Into a Feature or Benefit

Now’s the time to explain a key part of your offer that directly addresses your reader’s problem. Keep it educational, not salesy.

8: Invite Them to Take the Next Step

Whether it’s booking a demo, starting a trial, or joining a webinar, this email introduces a soft call to action with low commitment.

9: Share a Success Story with Measurable Outcomes

Use storytelling to highlight transformation. Bonus points for metrics, like revenue growth, time saved, or customer satisfaction increases.

10: Create Urgency with a Strong Call to Action

Wrap up the series with urgency. Offer a discount, bonus, or limited-time opportunity that encourages the reader to act now.

A Sample 10-Email Nurture Series for a SaaS Funnel

Imagine you are into marketing a B2B SaaS product, for example, a project management tool for mid-sized tech companies. Here’s how your 10-email nurture sequence could look:

• In the first email, thank the lead, explain what’s coming, and offer a light product-focused introduction CTA like Find Out More, See How it Works, etc.
• The second email could put a spotlight on a common challenge of the daily frustration of managing projects manually.
• The third one can consist of a link to a helpful blog post or guide that solves a relevant problem.
• In the fourth email, you can share a brief case study with tangible outcomes.
• Address obvious time, cost, or complexity concerns upfront within the fifth email.
• Follow a giveaway practice in the sixth email, generally attach a template, checklist, or a free asset to add value to your customers.
• In the seventh email, cover a feature deep dive and show a high-impact feature with visuals or a quick explanation.
• By the eighth email, your prospect is ready to convert. Invite them to a Demo or Webinar, and encourage them to engage with your team live.
• In the ninth email, you can highlight your product’s usage statistics, testimonials, etc.
• And here’s the final engagement! In the tenth email, create urgency with a limited or discount CTA, converting prospects into customers.

Common Mistakes to Avoid When Using AI for Email Nurture Series

While Jasper AI can reduce content creation time, it’s easy to fall into traps that lead to generic, ineffective email campaigns. So, here are some common mistakes to watch out for while writing email content using AI:

1. Writing Without a Clear Strategy

AI helps you write anything, but you have to feed it with the ultimate goal and strategy that your mind is thinking of. So, before prompting Jasper to write emails, have an outline ready for each email along with its CTA.

2. Forgetting to change the tone in every email

Each email in the nurture series serves a different purpose. Some educate, some persuade, and others convert. Using only a formal or casual tone across all emails might feel robotic. So, don’t forget to change the tone based on the email’s goal and audience.

3. Skipping human editing

AI generates content fast, but it is likely to have flaws. Without proper review or editing of the output, your emails may lack clarity or context. So, make a habit of using Jasper or any other AI tool as your intelligent assistant, not a human alternative.

4. Your emails sound too “AI-written”

If your emails start feeling like an AI wrote them, and not an insightful human, you’ll lose trust. Avoid overused phrases, vague statements, and cliché hooks. Inject your brand voice, personal anecdotes, or real-world examples where possible.

5. Ignoring Email Metrics After Launch

Even AI-powered sequences need tuning. If you “set it and forget it,” you miss out on optimising what works. Monitor open rates, click-throughs, and conversions in HubSpot. Use insights to tweak copy, subject lines, or timing, and rerun improved prompts in Jasper.

Launch Faster, Nurture Smarter, Convert More

With Jasper AI + HubSpot in the role, email nurture campaigns can no longer drain your time or creativity. One writes the content for you, while the other automates email delivery.

When used together, accurately, they let you build a brand-specific, customised, and performant 10-email nurture series in just a fraction of the time than manual processing.

So, now is the time to warm up cold leads, onboard new users, and accelerate your pipeline. With this tech stack, your marketing team can scale campaigns without compromising content and delivery quality.

Need help tying it all together? Buldok Marketing brings strategy, persona mapping, prompt design, and HubSpot workflows under one roof. We use automation and AI-driven content systems to help you launch smarter, convert faster, and close more deals. Let’s connect and start building an email nurture series for bringing new conversions.

Contact us