Blog for the B2B professionals

For many B2B companies, webinars are a highly effective way to engage with their audience and build brand. They attract an audience, demonstrate expertise, and provide a direct way to engage with prospects. Yet, most organisations underutilise them.

In between all this, HubSpot has always remained ahead in learning and bringing new AI tools to the market. In their mid-2025 updates, the HubSpot team has released two consecutive AI-CRM connectors, adding to users' comfort by simplifying the majority of CRM operations with artificial intelligence.

Customers drive revenue, but satisfied customers are a constant source of long-term profitability. And to keep them composed, businesses eventually turn to a Customer Relationship Management (CRM) system.

Overview

Marketing attribution means a way of figuring out which marketing efforts (ads, social media, emails) led to a customer taking the desired action.

You spend hours building case studies that show the results, glowing client testimonials, and clear ROI. And with all these efforts, you even get readers for your success stories, but what's next after they finish reading one? In most cases, the visitor closes the tab and navigates away, even if they were impressed.

If you’re a RevOps person, you know the pressure of juggling multiple tasks, such as proving ROI, aligning teams, and maintaining business revenue at its best.

Struggling to keep your leads engaged after that first form fill? Not anymore. This blog shows you how to build a 10-email nurture series in minutes using HubSpot + Jasper AI.

It’s easy to place a HubSpot form on a landing page and call it a lead-gen strategy. But if your conversions are low or your contacts are unqualified, the problem isn’t traffic, it’s the user experience (UX). Here, your forms are working, but not in your favour.

Inbound marketing tends to be more effective than its outbound counterpart, and here's why:

This article delves into the effective implementation of Account-Based Marketing (ABM) through HubSpot, underscoring the critical need to target high-value accounts while synchronizing marketing efforts with sales teams. By defining ideal customer profiles and creating personalized content, businesses can significantly enhance their marketing strategies. Leveraging HubSpot's integrated tools is essential for streamlining these efforts. Furthermore, continuously measuring campaign performance allows for the optimization of strategies, ultimately leading to improved engagement and return on investment (ROI).

People love it when businesses provide personalized solutions specifically for them. Even a personalized message or notification makes them feel like they are an essential part of that particular business.