Blog

You're in a forecast meeting. Pipeline looks solid. Deals are moving. Then someone asks: "What's our MRR right now?" Silence. Someone says "let me check." Another opens a spreadsheet. A third adds, "it depends how we calculate it." If you're a Sales Director at a SaaS or tech company running HubSpot Professional, this probably feels uncomfortably familiar. HubSpot isn't the problem - visibility is Let's be clear: HubSpot is a solid CRM. For pipeline management, activity tracking, and forecasting, it does its job well. But once your business runs on subscriptions, retainers, licenses, or recurring services, things get blurry fast. MRR lives partly in HubSpot, partly outside it. Renewals get tracked manually. Forecasts rely on assumptions instead of data. And churn? You only see it after the damage is done. Nobody planned it this way. It just happened. How teams end up here (without noticing) Most teams start simple. Close a recurring deal, mark it closed-won, move on. Then months pass. Someone renews. Someone churns. Someone forgets to update the record. Over time, recurring revenue becomes something you recalculate - not something you see. That's stressful. Especially when leadership expects confident answers. The shift that changes everything Here's the thing: this isn't a people problem. It's a data structure problem. Instead of asking "How do we keep fixing this with spreadsheets?" - the better question is: "What if recurring revenue had its own clear structure inside HubSpot?" That's the thinking behind Buldok's Recurring Revenue Tracker for HubSpot Professional. No new tools. No heavy Enterprise upgrade. Just a clean way to turn closed-won recurring deals into a proper revenue timeline - inside the CRM you're already using. What changes when MRR becomes visible Once recurring revenue is structured properly, teams usually notice a few things fast: MRR trends finally make sense month to month Forecasts feel calmer and more realistic Renewals stop being surprises...