Insights

Growth creates opportunity, but it also creates operational pressure. As a company adds marketers, products, salespeople, channels, and customer segments, its revenue process becomes harder to manage. This is why high-growth companies are putting more money and technology behind Revenue Operations (RevOps). RevOps is no longer treated as a reporting function that maintains dashboards after decisions have been made. It is becoming the operating system that connects strategy, execution, data, technology, and accountability across the revenue engine. According to SyncGTM, 78% of B2B companies...