HubSpot's new seats and credits pricing: what changes for new customers in EMEA
On 1 October 2026, HubSpot changed its pricing model for new customers in EMEA. Separate Hub subscriptions are gone, and so is the separate charge for marketing contacts. New customers now buy HubSpot differently and pay for different things. What changes with HubSpot seats and credits Until now, HubSpot was bought Hub by Hub, for marketing, sales and customer service, each with a base fee plus a price per user. In Marketing Hub, the number of marketing contacts also drove the price. For new customers in EMEA, the new model applies from that date, as HubSpot's official account announced on...
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